Your online experience

And many companies in the region are using that rapidly changing technology – in the case of this month’s cover story – to provide a sophisticated web strategy to help grow a business.

You will read in the cover story several reasons why a web strategy is important. Like other businesses in the region, Prairie Business Magazine sees the web as an important piece in its overall media strategy. Take these numbers:

74 – that is the percent of visitors that are one time users online for Prairie Business Magazine.

3,791 – that is the number of visits the magazine’s online site had in August.

3,069 – that is the number of unique visits to the magazine’s website that same month.

That has to change in order for Prairie Business Magazine to grow its online presence and make our readers continue to visit the website to learn more about the business world. We understand, like many businesses in the region, that online is part of the overall package.

It is safe to assume that the 74 percent figure ties into when the online version of the magazine is placed on the website. However, many probably don’t know that Prairie Business Magazine also has a Twitter account (@prairiebiz) and a Facebook account (facebook.com/PrairieBusiness). In addition, I’m not sure our readers know that the website is updated daily with stories from around the region. And in the future, the magazine’s website will feature a business Blog.

These are many of the same ideas that those who specialize in web marketing say needs to be accomplished on a website in order to drive traffic to that particular website. And we, like most businesses in the region, are still grasping how the concept benefits our business.

As you are reading the online version of Prairie Business Magazine in October, think about coming back throughout the month to see what else is happening in this region in the business world and participate in our social media sites.

Tags: monthly features