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Published March 19, 2014, 09:12 AM

Sports Vape owners selling tobacco alternative

FARGO, N.D. - Sports Vape, an electronic cigarette store and oxygen bar, has opened in the former home of Mother’s Records at 1621 S. University Drive.

By: Forum News Service, Forum News Service

FARGO, N.D. - Sports Vape, an electronic cigarette store and oxygen bar, has opened in the former home of Mother’s Records at 1621 S. University Drive.

Owners Jeremy Veum and Darius Endres thought the two enterprises fit well together under their theme of “clear air.”

They named the business Sports Vape because they also had plans to sell sports apparel, but they were unable to reach a deal with a distributor. Instead, they are working with a nonprofit in hopes of bringing off-track betting to the establishment as a way to tie in the sports theme.


Sports Vape sells battery-operated electronic cigarette devices, accessories and 85 different flavors of e-juice.

E-cigarettes are composed of a tank, sometimes called a cartomizer or atomizer, that when turned on heats up a juice that produces a vapor the user inhales. The process is known as vaping.

Unlike many types of e-cigarettes on the market, the ones sold here are not disposable.

“Once you buy the cigarette, the only thing after that you have to buy is juice,” Endres said. “Most of our customers will eventually just be juice customers.”

A 15-milligram bottle of juice, which Veum said is about the equivalent of a carton of cigarettes, is sold for $9.99.

He said the potential cost saving is just one benefit e-cigarettes have over tobacco products.

He also argues they are safer than cigarettes and can help smokers who are trying to quit.

Juices are sold in 18, 12, 6 and 0 milligram strengths, so those trying to quit can gradually step down their use.

Veum said users may continue to vape 0-milligram flavored juice without the nicotine to satisfy the oral fixation associated with smoking.

Holly Scott, community health educator with Fargo Cass Public Health, maintains there is no scientific evidence that says electronic cigarettes are safer than a traditional cigarette or that they serve as an effective means of cessation.

The public health community encourages the use of NDQuits, a program through which people can receive free FDA-approved nicotine replacement therapy.

In Fargo, e-cigarettes are included in the city’s tobacco ordinance, thereby prohibiting their sale to minors. E-cigarette usage is also prohibited indoors in public spaces, according to the statewide smoke-free law.

Oxygen bar

Customers looking for a different type of hit may be interested in the store’s oxygen bar.

For $1 per minute, users can inhale pure oxygen infused with sweet aromas such as cherry and pineapple or eucalyptus, which is described as having a soothing effect.

Veum said benefits can include reduced stressed, increased energy and alleviation of the symptoms of hangovers, headaches and sore throats.

Sports Vape

• Location: 1621 S. University Drive, Suite 3, Fargo

• Hours: 10 a.m. to 10 p.m. Monday through Saturday

Readers can reach Wieck at (701) 241-5501.