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Published May 15, 2014, 08:28 AM

Harley-Davidson to open new store in West Fargo

WEST FARGO, N.D. – The nearly 10 acres of bare land in the southwest nook of Sheyenne Street and Interstate 94 may not look like much right now, but the owners of the Harley-Davidson of Fargo shop have given a sneak peek of what will be there soon.

By: Wendy Reuer, Forum News Service

WEST FARGO, N.D. – The nearly 10 acres of bare land in the southwest nook of Sheyenne Street and Interstate 94 may not look like much right now, but the owners of the Harley-Davidson of Fargo shop have given a sneak peek of what will be there soon.

Harley-Davidson of Fargo unveiled the first renderings of the new shop it plans to build in West Fargo.

The 25,000-square-foot store will feature the signature black and orange colors.

There will be room for seven service technicians to work and a Dyno machine for motorcycle tuning.

The land area has room for expansion, which one day could include a Rider’s Academy Riding Range, said co-owner Jim Entenman.

“The new store will offer easy access for our customers and be extremely visible from the interstate,” he said. “We are an event-driven business and this will allow us to better serve the Fargo area.”

His two sons, Joe and Jimmy, and brother Lonnie partnered to purchase the West Fargo Main Avenue location in 2013. Joe and Jimmy will manage the North Dakota store.

Entenman has said Harley-Davidson corporate had to approve final designs before the plans could be released.

Final City Commission approval on the project is needed before the ground can be broken.

“The project has an eight-month construction period,” Entenman said. “We hope to be in the new building by May 1 of next year, if not sooner.”

Harley-Davidson of Fargo will host an open house and spring demo Friday and Saturday at its current location, 600 W. Main Ave., West Fargo.

The Entenmans also own Glacial Lakes Harley-Davidson in Watertown, S.D., and J&L Harley-Davidson in Sioux Falls, S.D.

Readers can reach Reuer at (701) 241-5530.

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