ICON Architectural Group contributes to NASCAR project

ICON Architectural Group (ICON), a national leader in stadium and arena projects, provided design, engineering, and management services for the new multi-million dollar pylon scoring tower for the International Speedway Corporation (ISC) in Daytona, Fl. The project includes a 150 foot high structure positioned in the infield and centered in front of the main grandstand. The tower boasts the largest 100 foot high vertical LED video screens of it’s kind – designed with angular geometry for spectator viewing and to maximize fan experience.

iconHD, (a subsidiary company of ICON), partnered with Panasonic, to provide design and turn-key installations with its team of professionals. Local Architects, Engineers, and Project Managers from their offices in Grand Forks, designed custom hoisting, electrical, and transportation systems. This unique system design enables ISC the ability to move the LED screens from track to track.

The tower structure dominates the infield at Homestead Miami Speedway. NASCAR’s Championship Sprint Cup Series culminates around this oval on live TV, November 22nd, and ICON’s team will be present for the event.

"Miami, known for its high velocity wind zone (i.e. hurricanes), presented intense design challenges. ICON’s engineers designed for sustained wind gusts of 160 mph". ICON Architectural Group currently has similar projects in design and under construction including Philadelphia’s new Major League Soccer stadium, improvements at Los Angeles Angels stadium, Richmond International Raceway, and others.